In case you missed it, Zucker stunned the media world on Wednesday when he resigned as president of CNN Worldwide over his failure to disclose an office romance with a subordinate. Moreover, news outlets are not above profiting handsomely from broadcasting polarizing content.
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He is a comedian and reality TV star turned podcasting sensation. Whatever his motives, Rogan is not a journalist. Rogan meanwhile posted a video to Instagram in which he apologised to Spotify and the artists he offended, saying he was not trying to promote misinformation or be “controversial”.
“Usually when we have controversies in the past, they are measured in months not days,” Ek reportedly said on an earnings call this week.
How that and #cancelspotify impact the streaming service’s bottom line will likely take time to gauge. That was largely driven by podcasts, and the most popular podcast on its service is – you guessed it – The Joe Rogan Experience.īut the exclusive rights to Rogan’s podcast do strain Spotify’s claim that it is only a platform, and not a media company. Spotify’s advertising revenues were up by 40 percent in the final three months of last year. But it saw dollar signs in Rogan, who routinely has divisive, controversial guests on his show. The reason: music streaming wasn’t profitable for Spotify. Labelling Spotify a “platform” echoes the end run that social media giants like Twitter and Meta – parent of Facebook and Instagram – have long used to dodge legal liability for misinformation posted on their platforms.Įk also took another page from the social-media crisis communications playbook and used the blog post to declare his personal commitment to freedom of speech: “It is important to me that we don’t take on the position of being content censor,” he wrote.īut behind the high-minded language, and promises to do more to clean up the platform, there is a strong profit motive at play.īack in May 2020, Spotify paid a reported $100m for exclusive rights to Rogan’s podcast. Without naming Rogan specifically, Spotify’s CEO Daniel Ek said in a blog post on Sunday that the company was taking steps to combat vaccine misinformation, and pursuing other measures “to raise awareness around what’s acceptable and help creators understand their accountability for the content they post on our platform”. Artist Joni Mitchell and others followed him, along with some podcasters.įor its part, Spotify stuck with Rogan and went into damage-control mode. Young put his songs where his values are and said goodbye to Spotify. Not both,” the rocker said in a now-deleted letter to his management posted online. The #cancelspotify controversy took hold on January 26 when Canadian-American folk rocker Neil Young told his managers to pull his songs from the streaming service over what he (and hundreds of scientists) believe is misinformation about coronavirus vaccines spread through Spotify’s immensely popular podcast The Joe Rogan Experience. To recap: Spotify kicked off the week smack in the middle of a Twitter campaign urging users to delete their accounts. One scandal involved a new media platform, the other an old media TV executive so powerful he is practically a household name.īut both media maelstroms shine a spotlight on the stunning profits that have been generated from broadcasting polarizing content to an American public in the throes of an increasingly destructive culture war.
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The US media business is always full of drama, and there was a heaping helping of it this week between the controversy surrounding streaming service Spotify and the abrupt resignation of CNN chief Jeff Zucker.
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